Eskilstuna United DFF
Web Design, SEO, Analytics, Newsletter, Matchprogram
Eskilstuna United Match program is the result of a collaboration between Flexra Consulting (where I work) and Eskilstuna United DFF. United is a football club that plays in the highest female league, OBOS Damallsvenskan. In 2019, they decided to become more climate-smart and therefore invest in digital match programs instead of, traditionally, one in paper form that they hand out at the arena at gameday.
Advantages and disadvantages of digitization
So what are the benefits of having a digital match program, you wonder? Let me make a small list;
- The environment. No trees have been sacrificed. No paper that needs to be thrown away and recycled.
- Changes to the match program can be made at any time in a simple way. If you print something, it is quite permanent.
- Match program for both home and away games. United can make their own match program instead of getting a targeted match program at away games.
- The sponsors have, instead of a logo in the match program, now a clickable logo in the match program. So customers can go and visit the sites or shop at once.
- Newsletters are sent out before (and also after at home games), so that those who have not been to the game can still get the information.
Are there any disadvantages to a digital match program? Yes, as with everything else, there are always some disadvantages. However, the only thing I can think of right now is that not everyone may have access to a digital medium, such as a mobile phone, so that they can read the match program.
Newsletter in connection with games
Before each game, a newsletter is sent out, with news (duh) and teasers for the match program. This happens in both home and away games. The match programs are only made available when the newsletter is sent out, which is usually the last weekday before the game.
In the newsletters, we can also link to other things that may be interesting to the reader, for example links to Eskilstuna United’s own website, where they can read more about a certain thing that has nothing directly to do with the game. Raffles and other things will be easy to carry out, as we let a random generator determine which subscriber has won prizes after each home game.
The website is built for mobile first, that is, we built it considering that most people will read the match program in their mobile when they are at a game. Now the situation this year has been a bit special, so most people have probably read it at home anyway. But the idea has always been to make the match program mobile.
The same goes for the newsletter. You should be able to read it when you are on the go.