Web Design, Newsletter, Match Programs
IFK Eskilstuna Match program is the result of a collaboration between Flexra Consulting (where I work) and IFK Eskilstuna.
IFK Eskilstuna is a football club that plays in Divistion 2 Södra Svealand. In 2020, they decided to become more climate-smart and therefore invest in digital match programs instead of, traditionally, one in paper form that they hand out at the arena at matches.
Advantages and disadvantages of digitization
So what are the benefits of having a digital match program, you wonder? Let me make a small list;
- The environment. No trees have been allowed to die. No paper that needs to be thrown away and recycled.
Changes to the match program can be made at any time in a simple way. If you press something, it is quite permanent.
- The sponsors have, instead of a logo in the match program, now a clickable logo in the match program. So customers can go in and watch or shop at once.
- Newsletters are sent out before (and also after at home matches), so that those who have not been to the match can still get the information.
Are there any disadvantages to a digital match program?
Yes, as with everything else, there is always that. However, the only thing I can think of right now is that not everyone may have access to a digital medium, such as a mobile phone, so that they can read the match program.
Newsletter in connection with matches
Before each home match, a newsletter is sent out, with news (duh) and teasers for the match program. The match programs are only made available when the newsletter expires, which is usually everyday before the match.
In the newsletters, we can also link to other things that may be interesting for the reader, for example links to IFK Eskilstuna’s own website, where they can read more about a certain thing that has nothing directly to do with the match.
This site is not built with Themify Ultra, like so many other sites. This is built in Elementor Pro with the theme Blocksy.
We have taken the palette from ifkeskilstuna.com and implemented it here as well.
The website is built for mobile first, that is, we built it considering that most people will read the match program in their mobile when they are on match. Now the situation this year has been a bit special, so most people have probably read it at home anyway. But the idea has always been to make the match program mobile.
The same goes for the newsletter. You should be able to read it when you are on the go.