Träningsutrustning

Träningsutrustning.com wants to offer the best prices on the market for good gym equipment. Their goal is to help you have a great workout experience, no matter if you are a beginner or an elite athlete. No matter if you are an individual, company or association, we are here to guide you to the right exercise equipment or gym solution.

Design for Träningsutrustning

It all started with an idea; to sell good gym equipment to individuals, associations and gyms.

Together we designed a logo, which then became the basis for the look itself. We wanted the logo to be easy to recognize. Anyone who sees it should immediately know what the company is selling, even if they do not see it in any context.

The design is simple, focusing on products. To create some drama, we chose an orange color with dark gray as the accent color. Easy to read and easy to remember.

The site is built in the theme Ultra from Themify, a theme I often use.

Functionality

The site is primarily a webshop. As I mentioned before, the design is simple, focusing on products.

Since gym equipment consists of so many parts, we wanted to split the page as much as possible without it making it complicated for customers to find what they need. Hence the search bar at the top, so that it is easy to search for what you want, no matter where you are.

Since the company has an agreement with DHL, we wanted to implement their multishipping on the site. We installed a plugin called Unifaun WEB TA, which connects DHL with the shop to make the shipping process easier for the shopkeeper.

Then, as usual, I linked the page to Analytics, Search Console and Webmaster Tools and also worked with SEO on the site.

Integrity and Cookies

Of course, on this site I have also fixed everything with GDPR. This includes added privacy policy, Cookie policy, Terms of purchase and so on.

Once again, I would like to remind everyone who builds websites (in the EU) that it is not enough to present a popup saying that the site uses cookies and then having a button that says ok. The website should be able to show which cookies are used and for what.