Client
Träningsutrustning
Date
2020
Services
Webbdesign, Logodesign, Woocommerce, SEO, Analytics,
Project
Träningsutrustning.com wants to offer the market’s best prices on good training equipment. Their goal is to help you have a good training experience, regardless of whether you are a beginner or an elite athlete. Regardless of whether you are applying as an individual, company or association, we are here to guide you to the right training equipment or gym solution.
Design for Träningsutrustning
It all started with an idea; to sell good gym equipment to private individuals, associations and gyms.
Together we designed a logo, which then became the basis for the look itself. We wanted the logo to be easy to recognize. Someone who sees it should immediately know what the company is doing, even if they do not see it in any context.
The design is simple, with a focus on products. To create some drama, we chose an orange color with dark gray as the accent color. Easy to read and easy to remember.
The website is built in the theme Ultra from Themify, a theme I often use.
Functionality
The site is mainly an online shop. The design is simple, with a focus on products.
As gym equipment consists of so many parts, we wanted to divide the page as much as possible without it making it complicated for customers to find what they need. Hence the search field at the top, so that it is easy to search for what you want, no matter where you are.
As the company has an agreement with DHL, we wanted to implement their multishipping on the site. We installed a plugin called Unifaun WEB TA, which connects DHL with the shop to make the process of shipping easier for those who run the shop.
Since then, I have in the usual order linked the page to Analytics, Search Console and Webmaster Tools and also worked with SEO on the website.
Integrity and Cookies
Of course, I have also on this website fixed with everything regarding GDPR. I have also added privacy policy, cookie policy, Terms of purchase and so on.
I want to remind everyone who builds websites that it is not enough to present a popup that says that the site uses cookies and then have a button that says ok. The website must be able to show which cookies are used and for what.
